Young people from Indonesia, Vietnam and Malaysia wear their national flags to each other
They hugged. Soon, they would compete with each other with their game skills in the stadium.
The heroes of the game, like them, wore their national flags in a 5-5 match.
They were going to compete for the championship.
After dropping it, he quickly took over their base. In eight minutes, Indonesia’s EVOS beat its rival, RRQ, to score a thrilling 4:3 to set up the first Mobile Legends
It was the first esports tournament in the world. The highest number of viewers is as high as 760,000
The tournament was broadcast live on YouTube and was available to players in 14 languages.
Victory made a profound impression on Zikzira’s mind as he reached the league. At the same time, he’s
With 225,000 fans on YouTube, it is a well-known live streamer of games in Brazil.
there was no mobile MOBA.” MOBA, Multiplayer Online Battle Arena (Çok Oyunculu
It is short for Online Battlefield. In the classic game; all players are divided into two teams, each
the player can choose a hero with a number of specific skills and players multiplayer work
together to capture the enemy’s base. Based on these traditional MOBA elements
Mobile Legends: Bang Bang is also a 10-player real-time strategy and average
It makes this highly interactive and fast with an emphasis on 10-minute matches.
then it was released worldwide and quickly, especially in Southeast Asia
he’s had an amazing success. In 2019, indonesia voted as theMost Admired Game of the Year
Selected. In the same year Mobile Legends: Bang Bang, esports in Southeast Asian Games
he made it all the way to one of his competitions. Mobile Legends: Bang Bang’s in Southeast Asia
This rapid success means that Zikzara lived in Brazil before entering the local market for “mobile”.
MOBA scarcity”.
has fixed the number of players in excess of 100 million. Currently Mobile Legends: Bang Bang,
It is among the top ten best-selling games in the App Store in more than 120 countries. Similar
in more than 60 countries on Google Play, and the first
He’s guaranteed his place in the 10. As the name suggests, Mobile Legends: Bang Bang is released
five years after its launch, it became a legend in the mobile gaming industry.
based on his ongoing in-depth research into his needs, he has
update and optimization. Many players and even developers have
difficulty remembering its appearance. Mobile Legends: Bang Bang producer Roger
Yu: “One day a colleague of mine will be on a screen when we first released the game.
And the changes were so much that we were all stunned. Over the years
We’ve made a lot of improvements,” he said.
it’s been altered. There were only about 30 people on the team at the time, and so often
the change is a constant change to anyone looking for player feedback on the Internet and to the player’s needs
based on his examination. Today, the core team of Mobile Legends: Bang Bang
consists of more than 1,000 employees and
includes a dedicated team responsible for collecting. Behind Mobile Legends: Bang Bang
Moonton company, in Indonesia and Singapore, collects feedback and
It has also opened branches in Shanghai that transmit to its R&D team.
it was unresoliable. “In the first, some of our developers
They would have refused. Because as artists, they had their own thoughts and
They wanted players to accept the design. They would argue, ‘This is the way it’s supposed to be.’
he added that they were becoming clear. “It’s not the ‘designed this way’,” he said.
For features, we will now tell our players when to solve them or explain why we designed them in the first place or why we can’t solve them now.”
Said. For example, at the weekly product meeting, the top priority is always last week’s
is a discussion on player feedback. At first, Roger said, the team had to
he set a 48-hour time limit to respond, but now Moonton has set a four-hour time limit.
a response time.
he faced numerous challenges. Mobile Legends: Bang Bang was first named in Southeast Asia
and opened up to the world with the experience he gained from there. But going back to 2016
regions such as Southeast Asia have not yet been discovered for game developers
it was unclaimed land. Mobile Legends: Bang Bang, one of the first promoters in this region
He did a pretty good job.
com/insights/articles/newzoo-report-1-1bn-southeast-asian-games-market-to-double-by-2017/” target=”_blank”>Newzoo, the great potential in the Southeast Asian gaming market
Predicted. At first, the population of Southeast Asia was about 8.6% of the world’s population.
There were 626 million coming in, and most of them were tech-savvy young people. At the time,
Southeast Asia had high-speed urbanization (1.4% compared to 0.5% in China)
average annual growth). All these factors point to a promising market for mobile games
Was.
Unlike the history of the game in developed countries such as the United States and Japan,
There was no fully developed video game market in Southeast Asia. Local economic
conditions limited people’s purchase of high-quality devices for gaming purposes. However, other
On the other hand, the prevalence of smartphones in Southeast Asia has been rising rapidly in recent years.
A 2020 reportby Indian marketing company InMobi found that mobile in the region
With games one of the top three consumption trends in devices, Southeast Asia is “a pioneer”
mobile market”.
It was full. Unstable Internet connection is a complex
swarm device, the effect of application package size on conversion rate and sufficient
an undeveloped payment system, Mobile Legends: Bang Bang must overcome
they would have prevented it.
Legends: That Bang Bang is to “run smoothly on the lowest devices”
Said. To address the problem of inadequate Internet infrastructure and high mobile communication tariffs, developers can use the game’s package size to allow players to download with minimal traffic data
they’ve reduced it. Mobile Legends: Bang Bang is also designed to solve the problem of network tariffs
has partnered with local mobile operators to extract game packages.
has demonstrated a greater need for localization. At this point, Mobile Legends:
Bang Bang’s solution is to create heroes that appeal to local players
to understand the culture and the perception of the game of the players in depth and popular cultural idea
to cooperate with the leaders (indonesian-language link).
There are also developing regions such as the Middle East, and every country
it has its own characteristics to keep. For example, Mobile Legends: Bang Bang’s
For players in the Middle East, localization is much more than linguistic translation.
Arabic
as it is written from right to left, developers can
has reversed the entire user interface to meet. This seemingly simple task
It’s been almost half a year for Roger and his team.
not only in North America, but also in the surrounding area such as Latin America or Southeast Asia
young people living in the regions also have the right to play. Developing
in countries, people cope with poverty and poor quality living conditions in their own way
they also enjoy the fun brought by the digital age. In this context, Mobile
Legends: Bang Bang, as one of the first game developers to enter the Southeast Asian market,
by allowing “the lowest quality devices” to access video games, local players
has certainly played a role in providing such opportunities for .
he praises Mobile Legends: Bang Bang for his localization efforts. “1 through 10
10 for localization of Mobile Legends: Bang Bang in Brazil
I will,” Zikzira said of hero Pharsa’s dance, which is common at the Brazilian Carnival.
citing his new costume as an example.
What sets Mobile Legends apart from other games is smooth performance even on cheap phones
to show.” This is because Moonton has relocated to Latin America and the network’s problems
It is 800 servers that solve 98%.
is not focused on plot. Attentive localizations of Mobile Legends: Bang Bang
players can find different cultural influences, such as Zhao Zilong from China and Gatotkaca from Indonesia
can see heroes from the surroundings on the same battlefield. Event of console games
For those accustomed to the knitted worldview, mobile legends: Bang Bang’s coexistence
More than 100 standing heroes can seem like a mess. But this is Mobile Legends: Bang
It fully reflects the diversity that is one of the main values of Bang.
to create a story that involves everyone to bring them together while standing together
is unrealistic, so mobile legends: Bang Bang is “hateful or violent
avoiding things” by choosing to follow a more universal set of values, such as ” all Mobile
Legends: Bang Bang has stated that its players remain culturally diverse. “All cultural
we adopt a broad and inclusive worldview that welcomes elements.”
Mobile Legends: Bang Bang, Project NEXT
launched a very large series of updates in the name..
Players can see richer visuals as well as
Wider heroes and costumes like Johnson “Optimus Prime” and X.Borg “Bumblebee”
they can expect to see options.
he also stated that he would cooperate with brands. “These brands are too much to gain collaborative values
He’s spent a lot of time, it’s very close to our philosophy.” Meanwhile, Moonton’s next
branding initiative continues the tradition of “priority player”, from different social circles
more diverse like movies, animation, technology and fashion to meet players’ interests
brand partners are trying to win
updates to ensure that games are cashed in after their initial release and
keeps players connected. Patience in the localization of Mobile Legends: Bang Bang and
Thanks to his care, Moonton has made the game a “live game” that continues to evolve.
it’s philosophy. It’s about a game’s respect for its players. “The game is designed by our designers
it is basically creative work based on the understanding of the players, not their dreams. Another
in other words, players are the most fundamental element that contributes to our creative process.” In this respect,
The satisfaction and respect that Mobile Legends: Bang Bang brings to its players as a game,
probably more important than its commercial success.
..