PUBG MOBILE has undertaken an innovative work that combines physical and virtual design in collaboration with renowned designer Julien Fournié. Two PUBG MOBILE specially designed outfits and accessories introduced by visionary designer Fournié at Paris Haute Couture Spring Summer Week 2022 are virtually accessible to gamers in-game.
Famous fashion designer has signed a custom dress design for PUBG Mobile
With Julien Fournié’s FIRST LOVE Collection for Silhouette Man and Silhouette Woman characters in PUBG MOBILE, players will be able to get their luxury fashion designs introduced for the first time at a fashion week in a virtual gaming environment.
Inspired by her love of video games and virtual worlds, French designer Julien Fournié, who created this collection, interpreted their project with PUBG MOBILE as “a dream come true”: “Making it a dream come true has been the goal of my life. I think that’s what we need today to bring my aesthetics to the virtual universe and to actually bring the imagined designs for the virtual world back to life.”
Julien Fournié is a French designer known for his work at Haute Couture, a fashion discipline that focuses on privilege, originality, creativity, innovation and traditional craftsmanship. Avoiding the modern trends of fashion in ready-to-wear, Julien Fournié and Haute Couture design unique pieces that embrace the extraordinary beauty of French fashion. A sign of ultimate luxury, Haute Couture is a term protected by law in France, and only 16 brands can legally carry this label. Although the new FIRST LOVE collection is a continuation of Julien Fournié”s partnership with PUBG MOBILE, which began in July 2021, these outfits were first introduced at a physical fashion show.
Combining real and virtual worlds, Julien Fournié’s real designs are available exclusively for gamers on PUBG MOBILE for the first time, and video games and Haute Couture will get closer than ever. Starting today, Silhouette Man, Silhouette Woman, FIRST LOVE Parachute and FIRST LOVE bomb are available for PUBG MOBILE players to use and enjoy.
Julien Fournié said, “It was a great pleasure for me to design these contents, to turn the designs into 3D so that players can use them in this incredible game, and to collaborate with this wonderful team, especially in our Haute Couture workshop for PUBG MOBILE. I am so proud of the Haute Couture outfit made for PUBG MOBILE that I decided to wear the male silhouette myself in the film we co-produced. Besides my favorite top model, Michaela Tomanova, I think it is an important step to ensure that our two PUBG MOBILE outfits enter the world of Haute Couture as a highlight of this collection.”
Press Release
