Microsoft has announced that it wants to place ads in free-to-play games. According to Business Insider, this new ad integration will place a variety of billboards or posters within the games.
The report, released through the Video Games Chronicle, states: “Microsoft wants to provide developers who are currently making free games the opportunity to make more money. Microsoft is wary of this situation and is only considering adding it to the games of certain brands. It wants to offer this system to players in a way that does not spoil the gaming experience.
Microsoft aims to create a private market with this new ad integration. You can think of ads as digitally generated billboards in a car racing game. Other than that, it is not known if these ads will be available on game menus or lobbies.”
As noted in the report, Microsoft aims to create a special market with its new advertising system. However, it is not yet known to what extent this will affect the gaming experience. In this case, the position of the ads in the game is very important.
