KONAMI Announces New Multilateral Partnership with Inter Milan

 

 

Konami Digital Entertainment B.V. announced today that it has formed a multi-year partnership with Italian club Inter Milan that will combine a range of elements within and outside of eFootball™.

 

KONAMI has announced that it has signed a long-term agreement with Inter Milan, one of Italy’s legendary football clubs, and that this partnership will include many different commercial, visual and activation rights.

 

The partnership includes the Global Video Game Partnership; Training Kit Backing Partnership (will include the eFootball™ logo); and Infrastructure Development Center Partnership – the facility is also named “KONAMI Youth Development Centre”.

 

In addition, starting with version 2.0.0, the eFootball™ series club feature will take its place in the game. In addition, original jerseys, a training kit with a new logo and the famous San Siro stadium will be added. The partnership also includes Inter Milan only appearing in eFootball™ and no other video games from July 2024.

 

 

 

In addition to a number of trademark and commercial rights, Inter Milan will take part in KONAMI’s esports tournaments and activations, including the eFootball™ Championship Pro, which concluded last weekend.

 

Naoki Morita, European President of Konami Digital Entertainment B.V., said: “It is very exciting for KONAMI to add a club like Inter Milan to our community of partner clubs. With the naming rights of the Youth Development Center, the eFootball™ brand on the team’s training kit and their inclusion in our ever-expanding portfolio of eSports activations, KONAMI believes that this partnership will bring us many successes now and for a long time.”

 

Alessandro Antonello, Corporate CEO of FC Internazionale Milano, said: “This new multi-year global partnership agreement proves the importance of the common path between Inter and KONAMI and is a continuation of the bond based on shared values and goals that began many years ago and will continue in the future.”

 

Luca Danovaro, Head of Revenue at FC Internazionale Milano, said: ‘We are delighted to welcome KONAMI back to the Inter family and announce this important and unique partnership, which is a testament to the growing value of the Nerazzurri brand and its ideal communication platform for interacting with a young, innovative and international target and connecting millions of fans around the world through long-term strategies. From this season onwards, KONAMI will play a leading role in our world.”