There are various methods of monetization in games. In-game micropayments, premium package sales, loot box usage are just a few of them. Of course, there are also games that do not touch them at all, stay away from micropayments, etc. Unity CEO John Riccitiello, in an interview with Pocket Gamer , drew a backlash when the developers of such games called the developers stupid.
“Ferrari and some other top car manufacturers are still using clay and carved knives. And a very small part of the gaming industry works that way, and some of them are among my favorite people to deal with in this world — very nice, pure, wonderful people. They’re also some of the biggest idiots.”
Of course, I should add that Riccitiello said not only “idiots” here, but “biggest fucking idiots”. This is one of the main reasons why this sentence has received a great reaction. There is a lot of backlash against him, especially from indie game developers. For example, one of the developers said, “I think he’s a greedy capitalist pig who only cares about money. I’m tired of these types of people ruining the things I love,” while another said, “Why do we act like this guy suddenly realizes he’s the evil CEO? We’ve been aware of this for decades, this guy was at the head of EA. EA;in.”
Riccitiello goes on to say that the world has changed and developers need to adapt. If you want your game to be commercially successful and make money, you should consider monetization options.
The Unity CEO may have tried to make a joke, he may have a good intention, but when he starts by saying “you’re all stupid”, for some it doesn’t matter what he says afterwards.
