Activision is one of the most popular and highly discussed companies in the game world. One of the important sources of its popularity is undoubtedly Call of Duty. It was already CoD that moved its active users beyond the 100 million band. But it seems that there has been a loss of blood on this front lately.
2022 2. According to the data for the quarter, the monthly active user has fallen to 94 million – up from 100 million in the first quarter. So they seem to have lost around 6 million players.
In the 4th quarter of 2019, with the effect of the release of Call of Duty Mobile, the 100 million threshold was exceeded, and in the first quarter of 2021, the number of active players reached a peak of 150 million. Since then, it is possible to say that they have lost one of the 3 players.
In the last quarter of this year, they will try to turn this picture around with the release of both the new CoD game Call of Duty Modern Warfare 2 and the Call of Duty: Warzone 2.0 expansion. How successful they will be in this, we will see together.
