As technology evolves, so does the boundary between cars and the digital world. As you know, most cars can now receive software updates remotely like our computers. So much so that some systems are completely hidden behind the software lock. For this reason, a brand new sector has been opened in the market.
A few weeks ago, BMW hid its heated seats behind a rather interesting subscription system. South Korean users have to pay $18 per month to use these seats. This interesting system, whose one-time price rose to $ 415, of course drove users crazy. Korean BMW enthusiasts are also looking for new ways to break through this wall.
Users who are tired of this subscription system have found a much cheaper alternative. Users who go to the repair shops, which we call the “auto industry”, can have these systems much cheaper thanks to illegal software. So you still have to pay money, but not a penny of that money goes to BMW.
The automobile sector is not yet very experienced, especially in software. As you know, the full potential of many vehicles has been accessible with chips or software systems for many years. It would not be wrong to say that such subscription-based systems are much simpler than engine software. Let’s see if BMW can take any precautions against this.
