China is one of the countries with the strictest rules in the world for video games. There are a wide range of rules in place, from the sale of unapproved games in the country to the severe restriction of the amount of time children spend in online games.
In March, the Chinese government announced a plan to not only restrict children’s online playtime, but also include live streams and social media. The first example of this is now on the air, reuters reported, and the National Radio and Television Board (sort of China;in RTUK;
This means that if a game has not been approved to be broadcast in China, it will not be able to be streamed or/or watched live. In fact, it is not limited to this, including broadcasts of games and esports competitions outside China. In addition to restricting game content on Chinese platforms, the new guidelines also make several recommendations for live streaming. It is desirable to avoid “traffic-oriented” behaviors and to establish a civilized and healthy online environment with viewers.
The purpose of China to enact these laws is to prevent the addiction to gaming and online gaming, which is said to be spreading among minors.
Until this law was passed, games that did not receive permission to broadcast from China could appear in front of players with broadcasts and advertisements on Chinese platforms such as Huya, Bilibili, DouYu. One of them is Elden Ring, which has not yet received approval from China; analyst Daniel Ahmad said Elden Ring live broadcasts were very popular. By popular, we mean an average of 17 million viewers a day, which is a really big number.