The FIFA and PES rivalry has been going on unabated for a long time. Juventus, one of the biggest clubs in the world, is returning to EA Sports’ FIFA series. Today, EA announced a “multi-year partnership” with the Italian team Juventus, the key to the popular football video game. The deal will begin with FIFA 23, which will be released on September 30 .
Juventus returns to FIFA for the first time since 2019
The Juventus team has previously only been available in Pro Evolution Soccer for the past three years. In July 2019, Konami announced an exclusive partnership for eFootball PES 2020. This agreement was a multi-year agreement and retained its exclusive rights. So Juventus would not be in FIFA 20, FIFA 21 or FIFA 22. Instead, the team appeared in FIFA as Piemonte Calcio with a fictional logo.
Juve is back in #FIFA23
???? The Bianconeri are officially back in the game as a part of a new partnership between @juventusfc and @easportsfifa. Narrated by Juve legend @ClaMarchisio8, this film celebrates a new chapter in the club’s story of a great love. Juve per sempre sarà. pic.twitter.com/LExyXe0fML
— EA SPORTS FIFA (@EASPORTSFIFA) July 25, 2022
However, this deal expired this summer, paving the way for Juventus’ return to FIFA. EA Sports announced that the “exclusive multi-year partnership” has given them the rights to Juventus’ logo, jerseys and Juventus stadium, the Allianz Arena. David Jackson, EA Sports’ FIFA Brand Vice President, said: “We are excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus.
“This extraordinary club means a lot to us and our fans and will enable EA Sports to continue to deliver the most authentic and immersive interactive football experiences possible in FIFA 23 and beyond,” Jackson said. In addition, former player Claudio Marchisio will be added as FUT Heroes for FIFA Ultimate Team, and current squad player Dušan Vlahovic will be the game’s ambassador. Let us also remind you that we reported last May that FIFA’s name would change and become EA Sports FC.
