The game world is getting more complicated every day. The games that used to have the beginning and the end that we used to know have been replaced by never-ending games called service games. However, with the application “playerWON” of Simulmedia, the color of advertising in the gaming world will change.

The technology will affect players, especially free-to-play games and games, without spending money, Axios reported. This system, which we often see in mobile games, acts with the focus of rewarding players who watch ads. For example, if you normally get 10 gold coins from each win, you’ll be able to increase that figure to 20 by watching ads.

The interesting thing is that Simulmedia has already signed two major brands for this system. The brand, which first shook hands with Hi-Rez Studios, has now begun testing this system in the studio’s game Smite. The second brand to sign the agreement was EA, which did not surprise.

The system certainly sounds pretty scary, but Simulmedia says it’s actually useful for games. I can imagine you yelling “why?” at the screen, but the testing process in Smite has provided some very interesting data. For example, players are “more in demand” for a game where they can continue to play for free by watching ads. In fact, simulmedia reports that players can watch more than 10 ads a day for various awards.

Of course, it’s important to underline the fact that the product is the players. I don’t know what you think about it, but personally, I’m against the fact that advertising in the gaming world is getting so aggressive. When we say in-game cosmetics and loot boxes, it’s sad that it’s time for the primitive ads we see in mobile games, but it’s no surprise. I think the next step is to see the show ads start to turn around in the games…