According to financial documents shared by Microsoft, the number of Xbox Game Pass subscribers increased by 37.48% in the 12 months ended June 30. This normally indicates a significant increase, but since the amount of increase targeted by the company is 47.79%, we can say that the number has fallen short of expectations.
Microsoft;’s annual; performance was much better, with a 71% increase in subscribers expected, while an increase of 85.75% was expected.
Microsoft’s top executives receive additional premiums based on such performance goals, and the increase in subscriber numbers is one of those goals. Xbox Game Pass currently has more than 20 million subscribers. Game Pass subscribers play 40% more games and spend 50% more than non-subscribers, ceo Satya Nadella explains.
Game Pass is a great creation for gamers with regular games and extremely affordable prices, and Microsoft shows at every turn how much it cares about it. If the number of subscribers continues to increase in this way, Microsoft will be in good spirits.
