Konami Digital Entertainment B.V. today announced a more than year-long partnership with Italian club AC Milan for eFootball.
The partnership will officially take effect on July 1, 2022 and will cover a number of licensing rights, including AC Milan’s stadium, 3D face scans of players, particularly at the San Siro, and fully licensed jerseys such as Home, Away and Goalkeeper. The integration process for license rights will begin from the summer of 2022. In addition, Konami became the first “Official Training Clothing Partner” in the history of AC Milan as part of the partnership. The men’s team’s training kit will include the eFootball logo on the front and will be released in the next few months along with other details of the partnership.
Konami Digital Entertainment B.V.; “KONAMI is very excited to be working with AC Milan once again. It’s an incredible opportunity to be the Main Partner of one of europe’s biggest football clubs and to be in the training kits of our brand. We look forward to working with the club and creating an innovative partnership together.”
Casper Stylsvig, Chief Financial Officer of AC Milan, expressed his feelings, saying, “We are pleased that Konami has joined the AC Milan family as one of our Main Partners and is our first Training Clothing Partner for the men’s team. The potential of this collaboration excites us both as a club and as a brand that will allow us to make our debuts together”
