Konami today announced that they have extended their partnership with FC Bayern München. This handshake is an agreement that turns the cooperation that has been going on since July 2019 into a long-term partnership.
The partnership encompasses the club feature in KONAMI’s football simulation series eFootball, as well as the exciting partnership between Germany’s most successful club and one of the world’s most iconic gaming brands.
As the only football video game with the Allianz Arena, the home of FC Bayern, where the club is based on full-squad digital pitches, eFootball™ offers a detailed and in-depth club experience in the virtual world for FC Bayern fans. The club finished second in this season’s eFootball™ Championship Pro matches.
Konami Digital Entertainment B.V.; Naoki Morita, President of Europe, said: “We are delighted that our partnership with FC Bayern has become more comprehensive. Partnering with one of Europe’s elite football clubs offers KONAMI and the club many opportunities. It has been great to partner with them at a time when they have won multiple titles and are European champions and we look forward to continuing to organise interesting and exciting events with FC Bayern for both them and our fans in the coming years.”
Andreas Jung, Member of the Board of Management of FC Bayern in charge of Marketing, said: “Being a partner with KONAMI is of great importance to us because this market is growing and is extremely popular, especially among young fans. We love football and this collaboration gives us an ideal opportunity to play the game virtually with our fans around the world and connect everyone in this way. KONAMI ;small wave; – we have managed to create a great wave together since the first years of our partnership. We want to continue to surf this wave and look to the future with hope.”
