KRAFTON, in accordance with the Korean International Financial Reporting Standards (K-IFRS) announced its sales of 2023 in the first half of 925,7 billion KRW (702,02M US Dollar), as business profit (OP) 414,5 billion KRW (314,3M US Dollar) and net profit (NP) as 395,7 billion (300M US Dollar). KRAFTON has maintained the effort of reducing costs this year, but due to seasonal low-term effects, the company 2. sales in quarter 387,1 billion KRW (293,6M US Dollar,) business profit (OP) recorded 131.5 billion KRW (99,7M US Dollar) and net profit (NP) 128,5 billion KRW (97,4M US Dollar).
In the first half of the year, PUBG: BATTLEGRUNDS PC/consol, Normal Match Developments, Adding Recalling System, broadcast the clan system and have taken significant steps in making the game’s live service sustainable with various updates such as Arcade system renovation. After the game is free, the user on 2 million per month continued to participate in the game stablely. In the second half of the year, PUBG: BATTLEGRUNDS will offer users many new content, including a new IP and a new map.
<img src=" PUBG MOBILE also achieved stable sales with the renewed Royale Pass system from two months. Specifically, BATTLEGRUNDS MOBILE INDIA (BGMI) entered into service in May and continues to gain traffic from India region. In the second half of the year, both localized content for India will be added to the game, and more focus on India market through large-scale e-sports events. At the beginning of August, the Defense Derby, which was presented to the global market, achieved success by taking positive reviews from users after launch. With the strategy of
