(CEO CH Kim,) announced that Spoon Labs (CEO Hyukjae Choi) has invested in 3,04 million TRY (120 billion KRW) with a global short video (shorts) platform that specializes in content of drama series. This is the biggest investment feature that Krafton has been doing so far with the aim of turning into ungame areas.
Spoon Labs is the developer of the global audio platform called Spoon, which currently serves users worldwide. The company started its short-format video platform sector in the last period and has launched the ‘Vigloo’, a special platform that hosts short films. Viglu is an online video service that specializes in drama arrays that consist of short videos as content. Viglu also offers content editing tailored to the preferences of various countries, such as other online video platforms that allow users to share their content and supports seven languages including Korean, English, Japanese, Traditional Chinese, Spanish, Thai and Indonesian.
KRAFTON gives great value to Spoon Labs’s stable platform technology and successful global service experience. Furthermore, the potential of growth of the drama market, which consists of short videos from the investment decision, was also effective to achieve new fikrî property (FM) resources and to establish synergistics with existing businesses. Currently, the short-video drama market has a rapid growth in large countries such as the Chinese market, mainly worth 177,7 billion TRY (7 trillion KRW) as well as the US and Japan. KRAFTON predicts that the Korean content that Vigloo will present in the future, which means the spread of Korean culture worldwide, and based on K-pop with K-drama, “Korea Wave” has the potential to expand the short-shaped video drama market from the drama market.
Spoon Labs Ceo Hyukjae Choi strengthens our position as a global content platform company by expanding our thoughts from the voice to the image. We plan to enter the US and Japan markets soon, and we aim to create a new international standard in the short-video drama industry with KRAFTON, he spoke with words.
Meanwhile Spoon Labs collaborated with a large number of construction companies to publish up to 60 private content at Vigloo and plans to publish total 120 content up to the end of the year. The company will start publishing original Japanese content from this month and will increase marketing activities aimed at Abd with Japan.
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