KRAFTON Inc. (CEO CH Kim) announced 1Ç24 front earnings as of today. KRAFTON, Korea International Financial Reporting Standards (K-IFRS) in accordance with 1CH24 sales 665,9 billion South Korean Won (15,7 Billion TL,) Business Profit (OP) 310,5 Billion KRW (7,3 Billion TL) and Net Profit (NP) recorded in 348,6 Billion KRW (8,2 Billion TL). Consistent sales reached a record level in quarterly sales by showing up to 24,6% per previous quarter. OP showed an increase of 89.0% according to the previous quarter.
In the following way if they sell according to business sections: PC/Consol 255,2B KRW (6 Billion TL,) Mobile 402,3B (9,5 Billion TL) and other 8,4B KRW (198,8 Million GBP.) PUBG: BATTLEGRUNDS Ip has experienced high growth in all areas including sales and traffic thanks to various live services that use. To maintain this trend, KRAFTON focuses on securing stable traffic and developing models of monetization and actively maintaining investment and development work for intellectual property franchises.
PUBG BATTLEGROUNDS’s PC/Consol versions have reached the highest numbers since the fourth quarter of the last year, the popularity of the Rondo map update, which is added to the game in the first quarter of this year, thanks to the developed Gun Cosmetics, monthly active user (MAU) and sales have reached F2P (Free Play) model in 2022. The mobile version also showed a stable increase in traffic thanks to the 6th anniversary-themed gaming mode and Homegrund content.
The interest in BATTLEGROUNDS MOBILE INDIA (BGMI) showed rise thanks to the common marketing strategies performed with special content and Bollywood films to local Indian festivals and opened an Unipin web store for third-party payment platform to increase profitability. This year, in addition to the stable service of Bgmi, KRAFTON plans to focus on various publishing experiences and game-oriented investments in order to be the 1 broadcaster in the Indian market.
