The world of cinema as we know it has changed a lot since we met COVID-19 in 2020. The second of these periods, which we now call pre-COVID and post-COVID, was marked by an interesting film. Minions: The Rise of Gru, another of the feature films that have become “memes” in recent years, broke box office records unlike Morbius.
Minions, the 5th most blockbuster film of 2022, is astonishing with a total box office value of $ 300.9 million. Minions, the most powerful animated film to debut during the COVID-19 pandemic, managed to surpass the 300 million threshold reached by Frozen 2 in 2019. In fact, the production made history as Universal Studios’ third animated film to make 300 million box office in 4 weeks.
Of course, the internet has a great share in this success. Those who will remember that the “#gentleminions” movement that started on TikTok made a big noise. When the young men went to watch the film wearing black suits suddenly made a noise, YouTube celebrities such as Mr. Beast joined the trend. Mr. Beast even shut down the cinema just for this move.
