Netflix said in its latest financial assessment that its profit margin had fallen and it had lost 200,000 subscribers worldwide. According to the expectations of the broadcasting platform, this figure will reach up to 2 million subscribers in the second half of the year. Following these announcements, shares of the world-famous brand fell 24 percent.
Netflix said in a statement to shareholders that about 100 million users used shared accounts. Netflix, which has announced that it now has to take action for this seriously damaging situation, expects more subscribers to be lost with the introduction of password sharing.
Netflix, which is losing subscribers for the first time in 10 years, is also at the heart of the competition. In recent years, other streaming platforms have begun to dethrone Netflix, which owns much of the pie. On top of that, Netflix, which has to adjust prices, is unlikely to close 2022 with positive numbers.
At this point, it will be important to pay attention to the important contents that will come. New seasons of shows such as Stranger Things and The Crown, coming later in the year, could once again increase subscribers. Let’s see how Netflix ends 2022.
