Sponsors of the Overwatch League are reassessing their relationship following a lawsuit and layoffs filed by California’s Department of Fair Employment and Housing.
In this context, State Farm, Kellogg’s Cheez-It and Pringles were removed from the league’s official sponsor list. Coca-Cola, Kellogg, State Farm and T-Mobile – Activision are reassessing their partnership with Blizzard. Cheez-It, Pringles and T-Mobile withdrew their ads.
State Farm told the Washington Post that “we are reassessing our limited marketing relationship with the Overwatch League.” In addition, Coca-Cola reported that they were “aware of the allegations surrounding Activision Blizzard” and were monitoring what happened.
