Swedish mobile device company Qiiwi Games has bought a majority stake in British hypercasual game developer Playright Games for about $1.1 million.
The deal, announced last month, sees Qiiwi buy 63.75% of Playright’s shares for an initial purchase price of $540,000. If Playright meets revenue targets, Qiiwii will buy the remaining 36.25% stake for an additional $500,000.
The company will also act as the publisher of Playright’s forward-looking games. It will offer support in other areas such as marketing, user acquisition, analysis and optimization.
Playright was co-founded in 2020 by Evtim Trenkov, Kristina Trenkova and Daniel Rechter. In addition, the company has held game design and product management roles at NaturalMotion.
