Sony is also trying to respond in its own way to Microsoft’s studio acquisitions and investment moves in recent years. In addition to some of the studios it acquired, it invested $250 Million in Epic Games last year. Apparently, they didn’t intend to settle for that; Sony has made another investment in Epic Games, according to Epic Games.
In the announcement shared by Epic Games; Kirkbi and Sony Group Corporation, the investment firm behind The LEGO Group; They’ve invested $1 billion in Epic Games. Following these investments, there will be no change in Epic management and will continue to be managed by founder and CEO Tim Sweeny.
Kenichiro Yoshida, President and CEO of Sony; “As a creative entertainment company, we are excited to invest in Epic to deepen our relationship in the metaverse space where developers and users share their time,” he said, adding that Epic’s expertise in different fields, especially its gaming engine, will combine with Sony’s technologies to accelerate virtual manufacturing initiatives and the development of new digital experiences in sports. it indicates.
KIRKBI CEO Søren Thorup Sørensen said, “Some of our investments focus on trends that we believe will affect the world we and our children will experience in the future. This investment will accelerate our participation in the world of digital gaming and we are pleased to invest in Epic Games to support their long-term, growing journey in this field,” he says, underlining that this investment in Epic Games is an important investment in metaverse collaboration.
Tim Sweeney also mentioned the contribution of these investments to Epic Games’ work in the metaverse field and expressed satisfaction in finding two partners in this field, Sony and KIRKBI.
Metaverse attracts the industry’s leading companies; In a sense, this investment news confirms this. It is impossible not to wonder how acting and the entertainment industry in general will take shape in the future and not to be excited by the possibilities that lie ahead.
