Music app Spotify has created its own metadata database by setting up an interactive island on Roblox. This move makes Spotify one of the first meta brands in its industry that exists in a popular online game.
Spotify Island is described as: “This is a place with fans and artists from all over the world. This meta island is a sound paradise where you can discover a variety of music and special products.”
On this created island, users will have virtual meetings, accompany concerts and be part of an online community. Players will also be able to complete missions here, unlock private label content, and even create their own music through virtual beatmaker stations.
Spotify sees this island as a bridge between artists and viewers. In addition, it states that this region is a new platform for creating and sharing content.
